Palace Klasszikusok is a new classical music collection, which provides a full program for the season 2009/2010. The special collection contains great operas and ballets, such as La Traviata, Carmen, Othello and Swan Lake or the Nutcracker, which is well known even for outsiders. These great performances meet the quality background: High Definition (HD) picture and Dolby 5.1 sound is the assurance for the perfect musical experience. Palace MOM Park provides live and recorded shows as well, both from the world’s greatest opera houses or festivals.

The experience clearly shows that the events are successful, proved by the regular customers and the full house shows and it means that the cinemagoers are open to the classical music. Based upon the request of the audience Palace Cinemas extends the series. The new show list seems to be very improving with big titles – comes LIVE! - such as Simon Boccanegra by the Milan based La Scala, The Queen of Spades or the Die Entführung aus dem Serail both from the Gran Teartre del Liceu of Barcelona.

Palace Klasszikus is proudly presents the Hungarian National Opera House as a partner; this deal provides several cross promotion activities, such as sweepstake for tickets for shows of the Opera House, the very classy Opera Magazin for the audience. Klasszik Rádió joined the events as a media partner, providing games on air and on their website, also had a full house private screening for their partners and audience. Palace Cinemas still happy to meet new partners, whose product, business or sponsorship portfolio could be a potential partner for these very unique events.

A display cabinet works as a perfect shop window for games, toys, gadgets, prizes, phones, etc. Fits to the interior of any cinema, the nice and attractive design will catch every eye passing by; it is only up the fantasy and creativity. The collection box can be used several ways, but all of them motivate people to be active. It is a perfect platform to collect opinions and comments, excellent to manage games, or collect data for a database, etc.

Some examples: cinemagoers could win a trip to Spain, by putting their movie tickets for Vicky, Christina, Barcelona to the collector box. Also they could win a Golden Seat by entering this game with their cinema ticket. Prima Primissima prize was given out by collecting (and summarizing) votes from the public.

Palace Media has surprised both movie goers and advertisers with fascinating new inventions. Groundbreaking ideas have granted a successful year both for Palace Cinemas and those who decided to invest cinema media.

Here are some of the realized success projects: Nissan’s fully branded screen at Palace Westend, Ladies’ Night series, Golden Seat, 3D ads with Győri and 3D off screen for Chio, Palace Film Days with CIB, and last but not least the launch of Palace Pictures distribution department.
For photo gallery click HERE!

The latest digital trends have ignited the beginning of Palace Classics event series, most appreciated by opera and ballet lovers, who were delighted by the 2009/2010 season’s program. The selection consist of super talents, special shows from world renown groups such as Marinsky Kirov Ballet and locations such as La Scala from Milan or the Salzburg Festival attracts full screen audiences.

The Palace Classics series will continue, now with special media partners making it even more attractive, but still open for new sponsors.

Ladies shouldn’t miss Ladies’ night as it will go on as planned and there will be plenty of surprises. Men should not worry either as their special night out is on its way! Formula 1 fans will be spoiled by live feed from the original locations on the big screen.
For photo gallery click HERE!

New moms will finally have the opportunity to catch a movie without having to leave their little ones behind with the start of Palace MiniMovie. Besides the big screen and premier titles moms and babes can enjoy a baby-friendly environment with low lights and reduced audio effects without having to feel guilty about a noisy baby. There will be changing facilities, bottle warmers, parking space for strollers and refreshments.

BIn Palace Cinemas theatres there are no set menus and they can change by season, contents or target group. They can be title-related, age group related or long-term deals such as Győri Keksz Dörmi Adventure combo that offers a discount package for kids.
For photo gallery click HERE!

Menu sponsoring can consist of product promotion campaigns with POS materials, on and off screen presence. Buying a combo is always a positive consumer experience therefore an attractive medium for any brand. Combos can not only be branded in packaging but also with added gifts, food and beverage products and promotional product samples. Also, we are always open for new ideas!

This year’s last Ladies’ Night was filled with special surprises for the guests as well as for the partners. On the 8th of December ladies were well treated as always, Gabor Herendi’s new movie is also very promising.

The main sponsor of the event was Garnier, they were pampering the ladies, also provided special beauty tips and tricks. Marie Clairence, the writer was signing her new book, which is about men of course. MC Académie and Ági Hetényi provided practical advices in relationship and lifestyle related issues. Welcome drink greeted the guests as always, and the movie star Sándor Csányi and Attila Till was there to meet the ladies.

There were prizes to win, also several gift packages were given out, and goody bags as well.

•For the next year Palace Cinemas’ Ladies’ Night will be back soon with a new conception. If you are interested, please ask for our tailor made offer to be the main sponsor or participating sponsor. Also there are different options for the one-time presence or for continuous presence. Ladies’ Night is a very special opportunity for those who want to reach this specific target group.

Chio’s idea is not just a brand new innovative poster, that turns every head, but very modern and trendy at the same time, also it is the very first time that posters come alive in Palace Cinemas. The back light technique helps to make the poster to be more interactive, to catch every eye. These highlighted posters are placed close to the concession counters, where all customers can see, especially when they are about to decide what snack to buy.

The campaign contains the following items: Chio Crispers product presence for one year in all Palace Cinemas’ concession and café bars, standee and A5 size poster, some cinemas got counter branding for two months (backlight poster boxes), plus on-screen appearance for five weeks.

Palace Media support any innovative or unusual idea, so feel free to contact us if you are planning anything extraordinary.

Check out the moving 3D poster click HERE!

Box Offices, concession counter can be branded many different ways:

• backlight sticker on the front side
• counter sticker on the top of the counter
• A4 size poster on the counter
• Wobblers
• LDC monitors next to the counters (brand content on screens)


Then very special advantage is not just the long term appearance, but also its continuity, which supports the positive adjudication of the brand or product.

For photo gallery click HERE!

Palace Cinemas launched its film distributing department, Palace Pictures has been presented several really big titles already.

Sponsoring a movie is a new opportunity, with special surprises, such as having a private pre-screening show. This special chance is available to those who take part of the sponsorship of the movie, order any of our packages, that has been uniquely designed for our partners to match their special requirements.

Package 1
• Pre-Premier show in any Palace Cinema (max. capacity 350 person)

Package 2
• Pre-Premier show in any Palace Cinema (max. capacity 350 person)
• Partner logo appearance on movie poster (max. size 5%)

Package 3
• Pre-Premier show in any Palace Cinema (max. capacity 350 person)
• Partner logo appearance on movie poster (max. size 5%)
• On-screen ad - max. 30’ in all sites of Palace Cinemas (as long as the movie is on schedule)

For further information:

Palace Pictures - Csilla Borka
csillaborka@palacepictures.net telefon: +36 20 353 1812

Palace Media - Zsuzsanna Kiss
zsuzsannakiss@palacecinemas.hu telefon: +36 20 322 954040

Popular and effective type of off-screen ads as it turns heads immediately, and according to the experiences cinemagoers like it.

The benefit screen branding is that in long term it assures high contact number, boosting the brand image.
It is a fact, that besides image building it is a special opportunity for off-screen promotions. Screen branding is very creative way to appear in cinemas, gives the opportunity for those who are interested in boosting positive brand image, wants something decisive or a looking for an unconventional solution.
Who enters the screen meets an extraordinary decoration, brand design on the walls at the entrance and the exit, on the seats, and on the doors. Screen branding also gives you more than that, the logo appears on every printed schedule - next to the movie shows in the screen – as well on the flyers, posters and program magazines. The connecting on-screen campaign is also the part of the package, giving a full brand presence in the cinema (for example the Nissan screen in Palace Westend).
Researches proves that the recall and the purchasing of the brand increases when both on- and off-screen part is placed at the same time.
Our screen sponsoring offer contains standard and premium packages as well.

For the presentation click HERE!
For the Nissan screen branding photo gallery click HERE!

The conception of the event is to have an event connected to a girlie or funny-romantic movie – for friends, wives, singles, sisters and mothers and . Once a month’s it is a very easygoing fun night for all the Ladies. They can meet stylists, makeup artists, and hair stylists; there is fashion and design show as well as advices for wellbeing and esotery, wine tasting and food promotion, and get welcome drink and goody bag. There are prizes to win, and dance or other shows to watch. And of course there is the movie as well. For the photo gallery click HERE!

The last event was on then 30th of September, pre-premier if the new Gerard Butler movie, Ugly Truth in MOM Park. There were several sponsors such as Perényi Beauty Salon, Norbi Update Bakery and design specialist, KARE.

The next Ladies’ Night is going to be on the 4th of November, Couples Retreat starring Vince Vaugh. Palace Media is still open for sponsors and participants.

The most popular ad type: simply production, easy to reach the target, can be limited for special target group and not at least a very cost efficient solution.

There are several types, but the most popular ones are:

- Giving out by the box office staff (by transaction or just to limited movies)
- Placing on the box office counter
- Flyer from hostesses

For the photo gallery click HERE!

All three are popular, but according to previous experience shows that using a hostess is more efficient, as in this case there is a special personal contact with the brand.

Placing flyers on the counter is also great, this one is a bit less aggressive, as anyone can get a copy, especially those who are really interested or open for new things or special messages, but those who are not interested will be not forced to get one without their interest.

In Palace Cinemas flyers are not the only way to reach wide audience. Questionnaires, Coupons and sampling are also an easy way to get close to the customer.y

Based on the last year’s success Palace Film Days are here again, sponsored again by CIB.

For the sponsor of Film Days it is not the first time to take action in a theater, as they have been sponsored the same very successful event last year.

Besides the regular off screen elements there are other ways to be present in Palace Cinemas:
1/2 page ads in program magazines (Pesti Est, Exit, Flyerz); all schedules will be full branded, in program magazines, POS materials, such as posters and flyers, also palacecinams.hu and palace plasma screens in the lobbies and foyers, Palace Newsletter, program magazines special Film Days edition (2 pages) and CIB info counter in the cinemas, with hostesses giving out flyers. CIB spot will be attached to the Palace spot and will be in each screen, each show right in front of the movie, even is the digital screens.

Lobbies and foyers of cinemas are great opportunity to be present for any brand, also a very creative way to communicate messages.

Examples:
• “Well being corner” (full branded environment with sofas, couches, other comfort solutions), excellent choice for the FMCG sector
• Big-size stand (5-10 square meters), such as: Panasonic unit, Knorr tasting, EA Games gate, Opel Agila and Quashqai display panel,
• Photo shooting with creative background (Pantene star photo shooting, Opel Agila shooting)
• Include a celebrity on the show (Ulmann Mónika for Pantene)
• Sweepstake with hostessesur colleagues are happy to help you with ideas, or creative

For the photo gallery click HERE!complete and off-screen campaign, but also very good for just as perfect off-screen presence.

s are happy to help you with ideas, or creative solutuions, or if any help are needed for

The option of display is exclusively offered by Palace Media in Budapest as Palace Cinemas able to realize car displays in an effective way in its theatres.

This option mainly targets male audiences but more and more it is becoming a good way to reach women and the whole family as it offers close contact with the product. Car or motorcycle display can not only be impressive but also interactive as it is possible to connect it with other off-screen activities such as these offered by Palace Media: brochures, information stand, standees or other creative solutions.

Recently realized campaigns: Nissan (Qashqai), Opel (Agila, Corsa), Skoda (Fabia), Yamaha motorcycles (Frazer600, XT650; YQ50). For more information about car display or any connecting creative ideas please ask for your tailor-made offer.
For the photo gallery click HERE!

For the very first time in Hungary Győri Keksz presents a full lengths 3D spot in Palace’s cinemas.

Palace Cinemas has presented digital on-screen campaigns on its screens before, such as BMW, New Yorker, Red Bull, Magyar Kajak-Kenu Szövetség, Református Egyház, Vidámpark). This time Győri Keksz and Palace Cinemas came up with a very new and unique 3D ad. Győri Keksz realized that future is the digital and the 3D technique, and so they did. Here is the first ever full digital 3D campaign. As only the cinemas can provide the best quality 3D technique, this way it a very good opportunity to reach an exigent and solvent audience

The Hungarian ad sector is parallel with the American market, as the first 3D campaign – full 3D 30 sec ad - was released in 461 cinemas in May this year for Wrigley. 3-D movies have made such a big impact for the studios and moviegoers which is very promising for Palace Media’s 3-D advertising platform. “2-D ads deliver an average 72% total recall, and we anticipate that 3-D ads will generate even stronger awareness,' said Matthew Kearney, CEO, Screenvision.

This specific ad for Győri Keksz is a 25 sec long, and will be shown between 23 July and 16 September this year, only before the 3D movies in those selected Palace Cinemas where the screens are equipped with the 3D technology. With this very special campaign Győri Keksz introduces a revolutionary new opportunity for advertising on screen. This high-tech ad mediates not just a positive brand awarding but other meanings too: trendsetter, revolutionary new, special and unique.

This 3D ad was made by the post production company, GYÁR, who creates original imagery for television, feature film, and commercial, specialized themselves in 3D technology. For the spot of Győri Keksz click HERE!

This time Staff Branding is the topic to learn about. In other words how to dress up the cinema staff to improve your brand, a very special way of appearance in the cinemas.

Staff branding is nothing else but dressing up the staff. It can be T-shirt, baseball cap, apron just to mention the most popular ones. This way the staff is a “moving surface” to put your logo, message or any design on. They are everywhere, where customers go, the box office are, the concession stands, the bars and cafés, the foyers and lounges, even the restrooms. The customer meets the brand several times during their visit, anticipating a generating strong awareness.

Staff branding is popular and common in Palace Cinemas, last time CIB Bank dressed up our staff, anywhere where eyes can see were people in CIB T-shirts.

This is one of the most creative ways to advertise, but very cost efficient at the same time. Can be used anywhere, from the floor, door, mirrors, etc.!

This is also a very typical form of creativity, where only you fantasy is the limit. Floor, mirror and any wall, restrooms, concession or box office counters, or any flat surface that works well for a sticker. For photos click HERE!

The benefit of any sticker campaign is that the production cost is very low, but the payoff is prominent and attractive. Finding the right place to stick or finding the perfect form both are very flexible, and this way it is can be the easiest part of planning your communication. The presence can be passive or interactive, can be very serious or playful, and can be part of a promotion or a game, or just a simple message.

Based on the huge success in Czech and Slovakia Palace Cinemas launched its own film distribution division: Palace Pictures.

In the beginning Palace Pictures presents one movie per month, from the selection of independent American studios, in various genres.

The first movie will be released in Hungary on the 27th of August, this will be a romantic one starring Uma Thurman and Colin Firth, called Accidental Husband.
The next one will be a Peter Jackson super production, coming out on the 24th of September: District 9.
26th of November will bring a not-only-for-kids animation movie, the Astro Boy.

Palace Media gives you great opportunities to sponsor these movies, providing unique packages for old and new partners.

For this very first time Palace Media will introduce one of the most creative types of off-screen ads.

Live ad, as a type of advertising mostly suggested performing in the screens. The performance is placed right after the on-screen ad block and right before the movie starts. This way all the moviegoers see the act assuring the maximum reach.

Palace Cinemas has given place to this type of advertising several times. Once pantomime artists had a one minute show, rewarded with a big applause. Another time actors were performing with a two minutes act four times a day. This campaign had other parts too, promotional gifts were hidden under the seats, flyers and hostess activity was also part of the deal.

There are many possibilities to take advantage of this ad type. The benefit of this is the personal direct contact between the brand and the consumer. It provides a positive experience connected to the brand. Also gives a great opportunity to pick certain shows to reach a specific target group.

If there is any question, request for further information or need any help to find the perfect type of ad for your future campaigns, please feel free to contact us.

The cooperation on the 35mm film production has been expanded, now Palace provides to its accounts a very special offer for digital print production, at the same place, with the same partner.

This way besides a very fair price, the administration as well as the procedure of the production is much easier, rapider, not to mention the fluency.
We can’t emphasize the fact much enough, that the digital system is the future, so Palace Cinemas as the leader of the market has already 6 digital screens, and also proudly records several successful digital campaigns. Our clients usually uses the celluloid prints for their on-screen campaign but this time those who expand it with a digital part can get special discount up to zero cost for the digital production. Ask for your tailor-made offer from our colleagues.

Palace Media launches a sequence to introduce off-screen opportunities. In every issues coming up, we will pick one type to describe.

It is not questionable that off-screen ads are supporting the on-screen campaigns. Still not many people know about the wide range of possibilities of this kind of advertising. It is up to your creativity how to take advantage of this great opportunity that’s given by the cinemas. We hope by presenting the most popular ideas we can help you to plan your upcoming campaign. If you have any off-screen related issue you want to learn more about or you need a fresh idea that fits your campaign that helps to sell better Palace Media is more than happy to help you. Our references and creative ideas can support you even in the very beginning of the planning phase, by taking advantage the special era of the cinemas to reach a wider audience.

To download related charts click here!

Is it funny, trendy, entertaining, youthful, boring or disturbing? Szonda Ipsos was analyzing the moviegoers’ reaction to the ads. We know the 75% of the visitors are in the screen already during the ads, they can be targeted and reached very easily, and from this research we can learn how they conceiving of the ads.

Most of them found the ads youthful, funny and entertaining, one third said the ads were boring and disturbing. Generally true that those who go to see a movie regularly, more times a month’s or at least once a week, they liked the ad and appreciated it. By their qualification it was not any difference between those who were under or overeducated, it was the same with the singles and those who has a family, the age rate was also fifty-fifty such as the sex (female/male). The research points out that the cinema lovers are satisfied with the ads on the whole, they are happy to watch it, these ads generate mostly positive, rarely negative effect, but at the end of the day any reaction counts anyway.